MTB FOR ALL?!

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The world of Mtbiking as we know it is bursting with sensational YouTube edits (Danny MacAskill & Brandon Semenuk both come to mind here but they are not the only two riders for sure) from Enduro trail riding to World Cup DH..from insane street riding to jaw dropping natural backdrops..we watch those amazing videos in awe and respect for those pro athletes executing perfectly choreographed tricks, with multi angle 4K video making equipment, microphones and killer sound tracks….

And then….then the reality is that the vast majority of mtb & accessories buyers are “average Joe’s “. They might or might not have a background in Bmx, xc, DH or even MX meaning that their abilities to ride an mtb are above average but….what about everybody else’s? Should Mtbiking be more inclusive? Should there be more content created for intermediate & beginners? Should the bike industry (globally speaking) do something about it?


As much as kids all over the world get inspired by MacAskyl, Semenuk and the like..video edits, I think there is a large chunk of people out there who would benefit positively by media content created for them. 


One thing the bike brands (even the most hardcore ones like Santacruz; Yeti; YT; Nukeproof and so on just to name a few..) could do right now is to promote specific media content especially created by a good rider for good, average riders. Backflips, insanely gnarly steep slabs descents (watch the latest Danny MacAskyl video...ndr) are all freaking awesome to watch but..that’s it. They are just awesome to watch. The large majority of bicycle buyers are riders that can only wish they’ve got enough courage to even try a backflip in a foam pit.


It’s about inclusivity, gender equality, ethic mitt equality and abilities equality. Mtbiking is a great sport but the way it’s been portrayed and “sold to us” isn’t healthy.


Time to chance tone and pace..













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